Dufil Prima Foods Limited, the makers of Indomie Instant Noodles, has appointed Chain Reactions Africa as its new Strategic Communications and Public Relations Consultant in Nigeria, marking a strategic move to consolidate market leadership and strengthen emotional connections with consumers.

The partnership, effective February 1st, 2024, underscores Dufil Prima Foods’ commitment to delivering quality products and enriching consumer lives through breakthrough communications strategies tailored to resonate with Nigerian consumers.

Temitope Ashiwaju, Group Corporate Communications and Event General Manager at Dufil Prima Foods, expressed excitement about the collaboration, citing Chain Reactions Africa’s proven track record in creativity, strategic depth, and market insight as key factors in the decision-making process.

With almost 17 years of experience in strategic communications, brand building, and unique consumer experiences, Chain Reactions Africa brings a wealth of expertise to elevate Indomie Instant Noodles’ visibility, reputation, and engagement in the Nigerian market.

Israel Jaiye Opayemi, Managing Director and Chief Strategist at Chain Reactions Africa, expressed delight in being selected as the preferred partner for managing the Indomie Instant Noodles brand, emphasizing the firm’s commitment to supporting Dufil Prima Foods’ mission of delivering exceptional products to Nigerian consumers.