…As FlowFM 92.7 joins the sponsor league of Annual Conference
Babajide Fadoju
FlowFM’s chairman, Araba Femi Sanni FNICE, and CEO Dayo Sanni, were among the media and broadcast leaders who took part in Africast 2025, the continent’s flagship broadcast and media convergence event held in Lagos.
The conference, organised by the National Broadcasting Commission, brought regulators, broadcasters, tech providers, content creators and investors together to explore how African media can navigate the digital surge and build a resilient ecosystem for the future.
Flow FM’s delegation used the platform to engage with regulators and technology partners on practical solutions to improve broadcasting infrastructure and audience engagement.
Across the three-day programme participants attended plenaries and specialist streams that examined policy and regulation, infrastructure and measurement, content finance and monetisation, content innovation and storytelling, youth and education, and audience strategy.
High-profile sessions included keynote addresses, panels on AI governance and combating misinformation, and a pitch session for content innovation.
This year’s theme, “Navigating the Digital Surge: Building a Resilient African Media Ecosystem for the Future,” set the tone for conversations around innovation, regulation, and the evolving media landscape.
The conference featured plenary sessions, exhibitions, masterclasses, and networking engagements, attracting notable figures such as Dr. Akin Akingbulu (CEMESO), Engr. Matthias Chakanyuka (CEO, BAZ Zimbabwe), Victoria Ajayi (GMD/CEO, TVC Communications), and veteran broadcaster Eugenia Abu.
The event also provided extensive networking and exhibition opportunities. Sponsors and exhibitors showcased broadcast equipment, software, and new platform solutions in the exhibition hall, and delegates had scheduled walkthroughs, masterclasses and pitch sessions that connected start-ups with potential investors.
A gala night and cultural performances rounded off the official programme, offering informal space for partnership building.
Among the notable figures present were senior regulators and industry executives who took part in plenaries and moderated sessions, including the Director General of NBC, Charles Ebuebu, and veteran broadcasters and executives from across the continent. Sessions such as “The Agile Regulator: Frameworks for a Digital Age,” “Trust Engineering: Combating Misinformation,” and “The New Content Economy” drew wide attendance and set the tone for practical policy and commercial conversations.
Representatives from FlowFM 92.7 and other broadcasters used Africast to examine concrete steps for expanding rural reach, improving green and sustainable broadcast operations, and adopting new audience measurement models.
The conference emphasised co-production, intellectual property negotiations, and alternative revenue models to help African broadcasters monetise content in a digitising marketplace.
From sessions on AI governance and content monetisation to conversations on trust engineering, infrastructure development, and youth engagement, Africast 2025 showcased the dynamic future of African broadcasting.
The event was hosted by the Honourable Minister of Information and National Orientation, Alhaji Mohammed Idris Malagi, with special participation from the Governor of Lagos State, Mr. Babajide Sanwo-Olu, as the Special Guest of Honour.