… …Partnership to Showcase TIFF’s 50th Edition in 2025, Bolster People’s Choice Award Through 2027
Rogers Communications and the Toronto International Film Festival (TIFF) have announced a three-year partnership, with Rogers named the official Presenting Partner of the festival and its prestigious People’s Choice Award through 2027. The collaboration, unveiled ahead of TIFF’s milestone 50th edition in September 2025, builds on the record-breaking success of TIFF 2024, which drew over 700,000 attendees and global film industry leaders.
The 2025 festival, running from September 4 to 14, will kick off the expanded alliance, which includes a new original content series developed by TIFF’s in-house Studio 9 production team and Rogers. “This partnership reflects our shared commitment to celebrating Canadian storytelling on a global stage,” said Cameron Bailey, TIFF CEO. “Rogers’ support will help us deliver an unforgettable 50th edition and beyond.”
Rogers CEO Tony Staffieri emphasized the alignment with the company’s goals: “We’re proud to back world-class cinema and bring exceptional entertainment to Canadians. TIFF’s role in elevating filmmakers aligns perfectly with our vision.”
The deal follows TIFF 2024’s historic turnout, cementing the festival’s reputation as a launchpad for Oscar contenders and international talent. The partnership also ensures continued fan engagement through the People’s Choice Award, a bellwether for awards season success.