Flow FM 92.7, Ilorin, Kwara State has become a trailblazer in Nigeria’s radio landscape, blending global sophistication with Nigerian authenticity to create a borderless listening experience. Since joining the Media Planning System (MPS) in July 2024, the station has surged to a 36% market share in Kwara State by October 2024—while also captivating audiences worldwide.

As Kwara’s first round the clock English-language radio station, FlowFM 92.7 breaks the mold of traditional broadcasting, offering a dynamic mix of entertainment, education, and innovation that resonates from Nigeria to everywhere the airwaves carries it.
It is no surprise for keen observers that it has climbed 8 spots in a competitive market in only a few months, a testament to its innovative approach to radio.
Simi Sanni’s Vision for a Borderless Media

At the heart of FlowFM’s success is the delectable General Manager Ms. Simi Sanni, a Canada-trained language and speech pathologist whose global perspective has redefined the station’s reach.
Driven by the belief that media can shape and elevate communities, Ms. Sanni has leveraged her scientific expertise and international exposure to craft programming that speaks to Nigeria’s diaspora and listeners worldwide.
Under her watchful eyes, FlowFM 92.7FM has become a cultural bridge, connecting Kwara State’s local charm with global trends. The leadership team has made it a point to understand the needs of their audience, creating content that caters to both the youthful energy of Kwara’s younger population and the more mature tastes of older listeners. This dual approach has allowed FlowFM to stand out in a crowded market, offering a refreshing alternative to traditional radio formats.
FlowFM’s revolutionary growth stems from its forward-thinking leadership. Chairman Engr. Femi Sanni FNICE has championed a bold, bureaucracy-free environment, empowering Ms Simi’s team to prioritize creativity and inclusivity. The result? A station that thrives on fresh ideas and boldly execute.
A Global Sound in Nigeria’s Heartland

FlowFM’s meteoric rise is rooted in its unique identity. Unlike competitors such as SOBI FM and Midland FM, which cater primarily to regional audiences, FlowFM has positioned itself as Kwara’s first 24/7 English-only station, attracting a diverse demographic of urban professionals, youth, and the diaspora. Its programming—a polished fusion of Lagos’s cosmopolitan energy and Canada’s broadcasting professionalism—has shattered the monotony of traditional radio.
From sustainability debates to Afrobeats countdowns, FlowFM balances global relevance with Nigerian authenticity. Listeners enjoy discussions on digital transformation alongside local entrepreneurship spotlights, while overseas audiences tune in via online streaming for a taste of home. This duality has made the station a cultural phenomenon, with its social media engagement and live call-ins fostering a truly global community.
A Digital-First Future

FlowFM’s 92.7 digital-first strategy has amplified its global footprint. With live-streaming, the station is pioneering Nigeria’s entry into the global broadcasting arena. As FlowFM continues to grow, its future looks bright. The station is well-positioned to explore new avenues, such as podcasts, video content, and interactive mobile apps. Collaborations with international media houses could further enhance its programming, offering exclusive content that solidifies its status as a leading broadcaster.
The station isn’t just boxed into thinking the Kwara state radio scene—it’s reimagining media’s role in a globalized Nigeria. By blending round-the-clock English programming with Nigerian soul, the station has become a beacon for creativity and unity. As Ms. Sanni puts it: “When you hear FlowFM 92.7, you’re not just listening to a station. You’re joining a conversation that spans continents.”
FlowFM 92.7, Ilorin, has redefined what it means to be a radio station in Kwara State. With its unique blend of local authenticity and global sophistication, the station has quickly become a cultural force in the region. As it continues to innovate and grow, FlowFM is setting a new standard for radio. With its eyes set on a wider reach, FlowFM is proving that innovation knows no borders. And for Ilorin—Kwara—and the world—that’s a frequency worth tuning into.